How To Effectively Use AdSense In Your Content
If you have a blog or website, then the chances are good that you’ve heard about Google’s AdSense program. It’s a program that pays you money whenever someone clicks on one of the ads displayed on your page. In return, you get a percentage of that amount (it’s a percentages system). While AdSense may be a great tool for driving traffic to your site, you will find that it works best when used in conjunction with another marketing tool. If you want to know how to effectively use AdSense in your content marketing, then these techniques will help:
Post interesting content – The more original your content, the better. This is AdSense’ major downfall. The more original and informative your content is, the more likely you are to rank well within the search engines. If you want to rank well, make sure that your content is unique and of high quality.
Update your page often – The older your site is, the less likely you are to rank well. The older your site is, the longer search engine spiders keep crawling it. And the longer spiders keep crawling it, the more competition there is for your keywords. This means that you want to work on keeping your page fresh and current at all times.
Add relevant ads – Google will not display ads that are not relevant to what is displayed on your page. Therefore, if you want to benefit from AdSense, you will want to maximize the use of ads that match up with what you are providing on your page. For example, if you are offering information about video creation, you would want to include videos that are directly related to that subject matter. Video ads are one way to do this. However, if you are selling tickets to a concert, you would most likely want to go with text ads or perhaps audio ads.
Make sure you’re not overdoing it with your ads. One of the biggest complaints about AdSense is that they are too aggressive. Some are so aggressive that they actually have a negative effect on rankings. To avoid this problem, make sure that the percentage of ads that are animated is not greater than 25% of the content on your page. This will help to keep the overall ad impression short and sweet.
Keep your ads relevant. Another way to avoid having AdSense annoy you is to make sure you are actually offering useful and valid information as well as advertisements to those who are visiting your page. For example, if you’re an affiliate for a fitness program, make sure you’re recommending physical fitness products. If you’re promoting horse shoes, don’t mention the word “horses” three or more times. You’ll be better off if you don’t mention any product names at all.
Get creative. There are countless ways that you can implement creative adverts into your content. For example, you can create a small ad that scrolls up and down the right side of your page or you can create a video ad that scrolls across from one paragraph to the next. Don’t limit yourself to traditional text ads. Try a combination of images, animations and interactive features to create a more custom-made experience. People love to look at new and interesting things, which is why this form of advertising has been enjoying such a surge in popularity over the past few years.
AdSense may be an excellent source of revenue for you. However, it’s important that you don’t abuse its potential by using it for things that aren’t truly relevant to your page’s content. By learning how to effectively use ads within your content, you can ensure that only the adverts that are most relevant to your website will appear. It’s at this point that Google will also be able to see your ads. Your goal is to get as many people click on your adverts as possible, so ensure you only place relevant ads where your visitors will be inclined to click.