It is hard to overlook the effect that internet has on the audience today. More profound are the effects on the way we learn, play, and even buy items of our daily needs. The use of internet has initiated the constant look for finding cheaper and cheaper sources, even for the most affordable items. Searching internet for a low-priced alternative has become an unwritten rule to which IT industry is no exception. The ballooning demand and non-affordability of the storage systems paved way for professionals’ embracing Cloud server as the vital vitamin for their business.
Cloud server hosting, today, is as cheaper as it gets. Consequently, we come across Cloud’s implementation in the most unexpected of things. The most significant incorporation of Cloud was with marketing. Cloud has intermingled with the marketing as though it was made for it.
A business thrives as long as its products are marketed well. Marketing is, inarguably the most important vertical of a business. Consolidation of marketing with Cloud has given birth to a new terminology called Marketing Cloud that has received much deserved applause all over the globe. The most successful companies, we have seen, are the ones that are able to rightfully amalgamate strategic visions and grasp digital marketing.
This blog will explain why the use of Cloud marketing is inevitable to keep your business thriving.
Cloud marketing at a glance
Cloud marketing is the process of marketing goods via integrated digital experience, and makes use of SaaS- Software as a Service- to drive marketing campaigns. It aims to target customers via online applications, through social media platforms- like Facebook, Instagram- and various other online portals that invite a considerable amount of traffic. Thus, to setup a Cloud Marketing all the marketing assets are to be moved for existing online in modified gateways. The data registered while marketing online is fed to the Cloud servers and becomes the foundation for drafting future strategies.
For an enterprise, it is essential to target the correct audience inorder to achieve high business conversion. The advantage of targeting correct customer base is that it offers superior conversion compared with a random-customer targeted marketing. One of the key attributes of Cloud marketing is that the target audience is known. The marketers can, thus, pitch the product apt for the audience. For example, 68 % of US adults use Facebook, companies trying to leverage this social media platform- to increase sales- should bear in mind that only the products pertaining to adults are marketed. One of the important tools of Cloud marketing is an email. With email marketing it is possible to reach a reach an even larger audience with a fewer clicks.
Reduced marketing cost
Prior to the internet, marketing was done- and is still done- through leaflets, pamphlets, and majorly Television. These modes of marketing not only demand intensive efforts but also have a high cost associated with them. Cloud marketing, on the other hand, is cheap. And cheaper than any other marketing that exists. Driving campaigns on social media costs meagre. Also, advertising on the internet can be cheaper than advertising on television.
With customization, an enterprise can easily create effective and relevant approach to reach, target, pitch, and convert the audience into clients. With conventional advertising medium this is not the case. Also, the leaflets, and pamphlets sometimes end up in hands of an individual to whom the product has absolutely zero relevance.
Cloud marketing is instant and yields results almost immediately after its implementation and have a proven prolonged effect. Conventional marketing techniques like poster and surveys have short time before which they often become outdated or irrelevant. With Cloud marketing it is easy to run a campaign when required, and halt/modify it once the offer expires.
Return on investment
Printing leaflets for campaigning requires capital, and, to sprinkle salt to the wound, ends up in trash. Cloud marketing tools like email marketing are more successful and have more odds of being read. On an estimate, email marketing converts 40$ worth of business for each dollar expenditure.
Like with any other marketing, Cloud marketing has its downsides, too. First, it is difficult to woo the trust of customers especially when many of them have already been duped with fraudulent marketing. Downtime can also be an issue. The campaign can only be as successful as the platform on which it is being carried out.
Some businesses do not have a PAN-country presence and can only service select places. There are no such filters so as to screen individuals on the basis of their location. The same marketing will reach out to customers from areas that the business might not be servicing.
At the verge of growing into a profitable business, many businesses become victims of cyber-attacks. The hackers can take over the campaign and steal important data on their customers. Being small and low investment startups, many marketers are not able to afford the luxury of sophisticated and secured dedicated servers. A vast majority is, thus, seen sorting-out to cheap VPS to safeguard their business. In reality, a cheap VPS isn’t very cheap, either. This defeats the philosophy underlying Cloud marketing- to reduce investment on marketing.
One cannot simply ignore the benefits and the potential that Cloud marketing possess. Even with its shortcomings, it is still one of the most effective tools that a business can deploy to broaden its reach to customers. The concept of cloud marketing has only recently been drawn out of the board. How it will balloon business earnings in future will be worth noting.