The Advantages And Disadvantages Of Digital Marketing
The biggest advantage of digital marketing over traditional marketing is that, because the main medium has shifted from land-based media to the internet, customers now get to see, touch and experience the product first hand. This directly affects the emotions of the customer and increases his interest and loyalty towards your product. Here are a few more benefits of digital marketing that can help you to use this medium to your benefit:
o It’s All About Customer Retention. Most people are constantly online these days and most of them are very interested in what’s on the internet. Therefore, when you put out a promotional product on the internet, you’re able to get it into the hands of your customers immediately. Traditional marketing, on the other hand, usually involves spending money to print and distribute flyers, which can be hard to pass onto customers once they’ve already started looking for your services. This also ties in with the fact that most people get bombarded by online ads anyway. Digital marketing is all about the delivery of content to the right person at the right time, which ensures that you retain repeat customers.
o It’s All About Money. If you compare traditional marketing with digital one thing becomes abundantly clear: digital allows you to get your message out at a fraction of the cost of traditional media. With websites such as YouTube, video marketing becomes very popular and a common tool used in marketing campaigns. This means that you don’t have to spend a fortune on print or electronic media anymore and can reach thousands of potential customers without having to make repeated trips to the store.
o It’s All About Content. When it comes to marketing, the only thing that remains constant is the content that you deliver. When you compare digital marketing to traditional marketing, there is practically no comparison as you can now get your message out in digital format with ease. You can add videos, audio files and even podcasts to your campaign with the press of a button.
o It’s All About Measurement. Traditional marketing involves the use of metrics to determine your success. Digital marketing, however, does not need any kind of metrics as it relies completely on data. This means that you can easily measure your results and know whether you are getting more or less traffic than before.
o It’s All About Customer Service. Digital marketing thrives on user experience. Most people get fed up after using a boring website or email and want a company that is willing to listen to what they want. The traditional approach to marketing is about churning out email after email with little or no customer service whatsoever. Digital marketers realise that most people want to talk to someone who actually helps them and this makes their job much easier.
o Advantages of Digital Marketing Over Traditional Marketing. Because it’s all about the customer, digital marketing is a highly skilled and timely form of communication. This means that you are more likely to turn people into buyers and you are also more likely to keep them interested once they have made their purchase.
These are only a few of the advantages of digital marketing. It is certainly true that there are many other benefits of digital marketing. However, these five are by far the most compelling. If you want to expand your business, increase your traffic and get people to buy from you, then you should definitely consider digital marketing.
If you are wondering whether it’s worth investing in digital marketing then it’s worth looking at the benefits of digital marketing over traditional marketing. It is certainly true that you can reach more people for a fraction of the price. With traditional marketing, it can be expensive to send out physical advertising but online marketing is relatively cheap. Furthermore, you don’t have to worry about putting your product or service in front of the wrong audience, which is an advantage in itself.
Digital Marketing Over Traditional Marketing If you want to use the internet to market your product then you should definitely take a look at the advantages of digital marketing. Firstly, if you use search engine optimization, you will have a much higher conversion rate than you would with traditional marketing methods. People can easily ignore ads on the side of a page, but when it is on the top of the SERP, it gets the reader’s attention. Secondly, people are extremely likely to ignore spam messages that come in the form of emails, so emails are one of your most effective tools. Thirdly, you can target people who aren’t actually searching for your product – people who visit a website just to get information. This means that you can save yourself money on advertising because your customers aren’t actually looking for your product.
Digital Marketing Over Traditional Marketing Of course, there are some disadvantages of digital marketing over traditional marketing, but these can easily be worked around. For example, if you don’t have the right keywords, then it may be difficult to rank well for them in search engines. However, this can easily be fixed by doing keyword research and spending time developing relevant keywords for your business. Alternatively, if you get poor design on your website, then this could reflect poorly on your business, so it’s important to spend time improving the site in order to rank well.